AdWatch: Hope For Homeowners
January 23, 2008, 7:01am
As policymakers weigh what further steps, if any, to take to address the home mortgage crisis, the Ad Council is trying to educate consumers by running public-service advertisements about foreclosures. The ads encourage homeowners at risk of losing their homes to call 888-995-HOPE for quality counseling and financial advice.
A separate Ad Council campaign dubbed “Feed The Pig” aims to teach people ages 25 to 34 to save for every stage of life.
Here’s a look at the ads:
In the House yesterday, meanwhile, Rep. Hilda Solis, D-Calif., decried the impact of the subprime mortgage crisis on her district in Los Angeles, where a family loses a home to foreclosure every hour.




